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Catalog/AI & Machine Learning/Prompt Engineering for Business Professionals

Packt · Verified Publisher

Prompt Engineering for Business Professionals

A hands-on guide to writing better prompts for ChatGPT, Claude, and Gemini — tailored for analysts, PMs, and operations leaders.

4.8 · 2,891 learners enrolled·4 hours total·4 modules · 14 lessons·Certificate on completion·English

Updated October 2025

What you'll learn

Write clear, structured prompts that get consistent results
Use system prompts, examples, and chain-of-thought techniques
Design reusable prompt templates for your team
Evaluate and iterate on prompt quality

Course curriculum

  • Lesson 1: Introduction to Prompting
    12 min
  • Lesson 2: Setting up your environment
    15 min
  • Lesson 3: Core concepts and terminology
    14 min
  • Lesson 4: Your first hands-on exercise
    18 min
  • Quiz: Module 1 Assessment
    5 questions

Instructor

JM

Jennifer Marsman

Principal AI Engineer, Packt Publishing

Jennifer helps non-technical professionals get real work done with LLMs. She's spoken at 40+ conferences on applied AI and coaches product teams on prompting strategy.

12 courses on iGroup Learn · 8,400+ learners taught

Requirements

  • Familiarity with basic web concepts
  • A modern web browser
  • Willingness to complete hands-on exercises

Reviews

4.8(2,891 reviews)

Best course I've taken on this topic. The instructor explains the 'why' before the 'how'.

Priya S.

Immediately applicable — deployed my first customer support bot the same weekend.

David C.

Wish there was a bit more depth on production monitoring, but 90% of what I needed.

Marcus L.

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